Sift

Privacy policy

Effective date: April 4, 2026

Sift helps teams run AI-assisted interviews and research conversations. In doing so, we may collect information about workspace owners, team members, participants, and usage of the product.

1. Information we collect

We may collect the following categories of information:

  • Account information, such as your name, email address, workspace details, and login credentials or verification data.
  • Interview and survey content, including prompts, questions, responses, transcripts, uploaded media, generated summaries, and related metadata.
  • Participant information, such as names, email addresses, or other information submitted through interviews or follow-up forms.
  • Technical and usage information, including IP address, browser type, device information, referral information, pages viewed, and product interaction data.
  • Support and communications information, such as messages you send to us, feedback submissions, and correspondence.

2. How we use information

We use information we collect to:

  • provide, operate, maintain, and improve Sift;
  • create and manage accounts, workspaces, and interview flows;
  • generate AI-assisted questions, summaries, and analysis;
  • communicate with you about the service, support, updates, and security;
  • monitor performance, prevent abuse, and enforce our terms;
  • comply with legal obligations and protect our rights and users.

3. How we share information

We may share information:

  • with service providers and infrastructure partners that help us host, process, analyze, secure, and support Sift;
  • with integrations or webhook destinations you configure or authorize inside the product;
  • when required by law, legal process, or to protect users, Makesquare Studio Limited, or the public;
  • in connection with a merger, acquisition, financing, or sale of all or part of our business.

We do not sell personal information for money.

4. Data retention

We retain information for as long as needed to provide the service, maintain business records, resolve disputes, enforce agreements, and comply with legal obligations. Retention periods may vary depending on the type of data and how Sift is used.

5. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information. No method of transmission or storage is fully secure, so we cannot guarantee absolute security.

6. Your choices

Depending on your relationship with Sift, you may be able to:

  • access, update, or delete account information;
  • manage interview content and participant data within your workspace;
  • disable optional communications or stop using the service;
  • contact us to request assistance with privacy-related questions.

7. International processing

Sift may process and store information in countries other than the one where you live. By using the service, you understand that information may be transferred to and processed in other jurisdictions, subject to appropriate safeguards where required.

8. Children’s privacy

Sift is not intended for children under 13, and we do not knowingly collect personal information from children under 13.

9. Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes, we may provide notice through the service or by other appropriate means. The updated version will become effective when posted.

10. Contact

If you have questions about this Privacy Policy or Sift’s privacy practices, contact Makesquare Studio Limited at [email protected].